There’s a lot of confusion about veganism yet it’s a really simple idea – let’s be as fair as we can to other animals. We put it like this:

“Veganism recognises the inherent value and dignity of other species and aims to treat them fairly by our choices whenever we can. It has just two aims – to keep animals free, and to protect them from our unfair use and cruel actions when we can do that.”

You can learn more about veganism and why it’s so important today in the free booklet linked below. We also tackle some typical criticisms about veganism and point out that if animals matter to you, veganism really is the most effective, rational ethical stance you can adopt to guide your choices and actions when they affect other animals. Honestly, vegan ethics just make sense.

Feel free to offer any comments, feedback or criticism in the Comments section below.

Animals Matter: Veganism for Everyone (PDF, 466kb)