I believe passionately in the idea that we should want to be as fair as we can to the rest of the animals with whom we share our world and the best way to do that is to be guided by vegan ethical principles. Yet while it seems that many, maybe even most, people often agree that animals should be treated well, most reject veganism. Why is this?

I think it is because veganism is deeply misunderstood by almost everyone, and worse, it has a terrible public image. Perhaps vegan advocacy and messaging has taken too much of an adversarial and even judgemental stance – if there is anything that will put people offside, it’s being told they are bad and they should do better.

In practice, veganism is a purely voluntary and aspirational set of ethical principles that guide us in what’s best to do when our choices affect other animals. No-one has to be vegan nor do they have to conform to any particular standard.

Of course many people do strive to completely eliminate animal products and use from their diets and lifestyle. They might identify as vegans and follow the definition of veganism to the letter as much as possible. The formal definition for veganism can be found on the UK Vegan Society’s website. But in the end, it’s up to you. We all get to make our own choices.

I’ve mentioned elsewhere on my blog that I think vegan advocacy needs a reformation and in particular that advocacy should focus on community engagement, inclusion and encouragement, rather than measuring success by the somewhat dubious metric of people “converted” to veganism. Perhaps we might see more interest from consumers if they can be shown practical ways to make a difference without feeling pressured to become something other than just themselves.

In this post, I want to propose a different way to think about the ethical philsophy that veganism represents in such a way as makes the principles accessible to anyone.

Upfront, I should point out that I do not regard veganism as merely a diet. If veganism really were just a super-strict, animal free diet, it would carry no compelling force at all. We could all just laugh at the idea and get on with things. No, there has to be something more than that – the diet can only be a consequence of whatever it is veganism stands for.

So, what does veganism stand for?

Quite simply,I believe that veganism is the idea that whenever we can, we should want to be fair to other animals and aim to prevent injustices to them from our actions. That’s it.

We could phrase this as:
“Veganism recognises the inherent value and dignity of other species and aims to treat them fairly by our choices whenever we can.”

But what exactly does it mean to be “fair” to other animals? Well, I think most of us can say what fairness means. At its simplest, it means to regard the interests of others equally and try to be consistent in our actions when they affect others. For example, a pig has just as much interest in being free to roam and do pig things as people like to be free to do people stuff.

Thought of like this, anyone at all can be vegan. All that ever comes into question is how far they are willing to go. Because vegan ethics are relevant in all the ways we treat other animals then as long as someone is being genuine in their efforts to be fair to other animals in their choices, that is veganism in action. And funnily enough, I would even be willing to agree that a carnivore dieter can be vegan in this way. Unlikely, but possible.

Why should anyone want to be fair to other animals? I believe it is because of our modern context. In the distant past, our hunter/gatherer ancestors did not need to be vegan. In fact, I’d suggest they were largely vegan in practice. But things changed about 10,000 years ago and today we do not share the same fundamentally fair relationship with other animals. So, the reason we should want to be fair is that we have an enormous influence over, and effect on, the rest of nature. Just as our ancient ancestors sought to live in some balance with the rest of the animals, I believe we really should want to today.